YOUR AMBITION. OUR FORGE.

Forged to
sell.

We build WooCommerce webshops with sharp design, strong SEO and targeted Google Ads. Focused on what matters: more value from every visitor.

FROM RAW IDEA TO A SHARPER WEBSHOPCraftsmanship in every layer.Concept image · digital architecture
WooCommerce
by ShopForge
Strategy
A clear plan
Build
A strong shop
Growth
Targeted traffic

Services

Three ways
to move forward.

Build

The Forge

A complete webshop from the ground up. Design, catalogue, payments, shipping, VAT and measurement, with a child theme for your custom work.

from €6,500 excl. VAT · 30 days
Start the conversation
Grow

The Whetstone

Ongoing SEO and advertising management for an existing shop. Search terms, product feeds, bidding and content, with reporting focused on revenue.

from €890 / month · one month’s notice
Start the conversation
Rebuild

The Reforge

A shop that loads slowly, struggles to get found or wastes advertising spend. We audit the issues and plan a focused rebuild.

audit €950 · tailored rebuild
Start the conversation

Our approach

Four stages.
One powerful webshop.

A blade is heated, shaped, hardened and sharpened. Each stage builds on the last. We bring that same precision to your webshop, from the first plan to the next campaign.

01 · BLUEPRINT

PlanWhat will you sell, and to whom?

Before writing code, we compare search demand with your margins. Which terms do customers use? What does a click cost? What is left after each order?

  • Keyword research with search volume and competition
  • Margin and cost-per-click analysis
  • Category and URL structure planned before the build
02 · FORGE

BuildGive your ambition a solid foundation.

WooCommerce on your own hosting, with control over your catalogue and data. Custom work lives in a child theme so parent-theme updates do not overwrite it.

  • Products, variations, inventory and pricing rules
  • Bancontact, iDEAL, cards and bank transfers
  • Shipping zones and VAT settings for each market
03 · HARDEN

RefineTechnical foundations for visibility.

Fast pages, clear product information and a structure search engines can understand. We address the details that make a shop easier to find and use.

  • Product, Offer and Breadcrumb structured data
  • Mobile performance and Core Web Vitals
  • Hreflang, canonical URLs and language sitemaps
04 · SHARPEN

GrowAdvertising backed by useful measurement.

Connect Shopping and Performance Max to your product catalogue. Keep campaigns aligned with prices and stock, and use order data to guide improvements.

  • Merchant Center feed connected to WooCommerce
  • Conversion measurement with order values
  • Regular search-term reviews and campaign adjustments

SEO & Google Ads

Two channels.
One growth strategy.

Advertising helps you reach buyers today. SEO builds visibility over time. We manage both together, guided by your products, margins and business goals.

What we do for SEO

  • Category pages built around customer searches
  • Product copy adapted for each language
  • Internal links that support your key products
  • Reporting on revenue and search visibility

What we do for Google Ads

  • Campaign structure informed by product margins
  • Product feeds with GTIN, brand and delivery information
  • Negative keywords to reduce irrelevant clicks
  • Bidding decisions informed by margin and sales

FAQs

Good questions.
Straight answers.

How long does it take to launch a webshop?

A standard shop is planned around a 30-day build, including products, payments, shipping and measurement. Larger catalogues or multilingual projects can take up to eight weeks. We agree the scope and schedule at the start.

Why WooCommerce?

You retain control of your hosting, catalogue and data. WooCommerce also gives us flexibility over the structure, technical SEO and performance of your shop. Hosting, extensions and payment-provider fees may still apply.

Do you handle advertising as well as development?

Yes. We work on the webshop, its product feed and Google Ads together. That means we can fix catalogue or feed issues as well as improve the campaigns that rely on them.

What does a webshop cost?

A complete shop starts at €6,500 excluding VAT. Ongoing SEO and advertising management starts at €890 per month, with one month’s notice. We agree the project scope and costs before work begins.

Do you work outside Belgium?

Yes. We build and manage webshops in Dutch, French, German and English, with shipping and VAT settings adapted to the markets you serve. Planning languages at the start keeps the structure consistent.

Your next step

Ready to
move forward?

Tell us what you want to build or improve. We will help define your priorities, approach and next step.